GLOSSARY

Analytics / App Analytics

Mobile app analytics involve collecting and analyzing data related to the performance, usage, and marketing of mobile apps. Analytics offers valuable insights into app performance, user behavior within the app, and the effectiveness of marketing campaigns. By utilizing analytics tools, app developers can gather and interpret data to enhance decision making to improve app performance, user engagement, and revenue. Analytics serves as a powerful tool for developers to optimize their apps and increase ROI.

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汇量科技旗下Mintegral Target ROAS 再突破:Hybrid ROAS 优化已上线,混变开发者智能获客新引擎启动

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