Mobile attribution refers to the process of verifying which channel gets credited for a conversion, including impressions, clicks, and download etc..This involves tracking user behavior throughout the entire conversion funnel, starting from the moment they see an advertisement to when they install the app and beyond. Marketers collaborate with attribution partners to assess the effectiveness of their advertising campaigns across various platforms and channels. This valuable information enables advertisers to optimize their campaigns by identifying relevant user groups, determining the most successful channels, and gaining insights into user behavior within the app.
数据安全合规 | 汇量科技旗下 Mintegral、Nativex、热力引擎、XMP、AdsPolar 再次通过 SOC2 Type2 及 SOC3 鉴证
全年限时免费!XMP 助力 ASA 广告投放智能化升级
汇量科技旗下Mintegral Target ROAS 再突破:Hybrid ROAS 优化已上线,混变开发者智能获客新引擎启动