Monthly Active Users (MAU)

Monthly Active Users (MAU) refers to a metric that tracks the number of unique users who interact with an app or website over a 30-day period. Brands utilize unique identifiers like user IDs, usernames, or emails to gauge the popularity of their app and measure user engagement within a month. This metric helps app developers identify patterns in user engagement and understand the level of popularity their app enjoys. Analyzing MAU alongside other metrics like Daily Active Users (DAU) provides a more comprehensive insight into user engagement.