GLOSSARY

App Engagement

App engagement encompasses a range of metrics used to evaluate how users interact with an app. This includes metrics such as app usage frequency, session duration, and specific actions taken within the app. Analyzing engagement metrics enables marketers to assess app performance and gain insights into user behavior. By leveraging this data, app developers and marketers can improve the user experience and develop effective campaigns to retain valuable users.

The latest from mobvista

Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications

Read More

What Are The Emerging Trends For Mobile Gaming In 2025?

Read More

How Mobvista Stays Ahead in AI Adoption

Read More