Banner ads are rectangular advertisements, either static or animated, that appear at the top or bottom of a mobile app screen throughout a user session. They are commonly used in apps and games, providing a simple and effective method for app developers to increase awareness and generate revenue.
Beyond Generative AI: How Machine Learning Improves Ad Optimization
A Recap of What We've Learned in GDC 2024
Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024