Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Click to Install Time (CTIT)
CTIT stands for Click-to-Install Time, which is a measure of the time interval between a user clicking on an ad and opening the corresponding app for the first time. It is a valuable metric for detecting and preventing mobile ad fraud, especially in identifying fake last-click attempts by bad actors.
The latest from mobvista
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
Read More
What Are The Emerging Trends For Mobile Gaming In 2025?
Read More
How Mobvista Stays Ahead in AI Adoption
Read More
