Cost per action (CPA) or cost per acquisition is a pricing model in where advertisers pay a fixed rate for a user's completion of a specific post-install event, such as a purchase or registration. Advertisers only pay for users who engage in the desired action. CPA is calculated by dividing the overall campaign cost by the number of user actions.
Beyond Generative AI: How Machine Learning Improves Ad Optimization
A Recap of What We've Learned in GDC 2024
Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024