IDFA (Identifier for Advertisers) is a unique identifier assigned by Apple to iOS devices. It enables advertisers to track user engagement and measure post-install activity without revealing personal information. IDFA requires user consent through App Tracking Transparency (ATT).
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
What Are The Emerging Trends For Mobile Gaming In 2025?
How Mobvista Stays Ahead in AI Adoption