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GLOSSARY

IDFA

IDFA (Identifier for Advertisers) is a unique identifier assigned by Apple to iOS devices. It enables advertisers to track user engagement and measure post-install activity without revealing personal information. IDFA requires user consent through App Tracking Transparency (ATT).

RELATED TERMS

App Tracking Transparency

Limit Ad Tracking (LAT)

Identifier for Vendor (IDFV)

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