GLOSSARY

Impressions

Impressions, also known as view-throughs, occur when an advertisement is displayed on a user's screen in digital advertising. An impression is logged when an ad is visible, regardless of user interaction.

The latest from mobvista

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More