GLOSSARY

Mobile Delivery Platform

Mobile delivery platforms act as intermediaries between mobile operators (e.g., Verizon) and device manufacturers (e.g., Samsung), connecting advertisers with mobile device users. These platforms provide a means for mobile advertisers to expand their marketing channels beyond traditional options like Facebook and Google, allowing them to reach users during critical moments.

The latest from mobvista

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More